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Role: Student, BA in Urban Studies
Produced At: University of Calgary
Timeline: June 2026

At the University of Calgary, my primary focus was to incorportate my graphic design and brand-identity experience into all my projects - from master planning documents, transit business cases, to university clubs in architecture and urban planning.  

East Edge: University of Calgary 
LRT Station Redevelopment Master Plan2023, Completed

A speculative master plan for UofC's LRT station area, proposing a revitalized campus gateway that tackles issues regarding student housing, safety, and accessibility. We wanted to incorporate the university’s brand and visual identity, so the project was designed as if the university had commissioned it themselves.

Disclaimer

Independent project. This work is NOT affiliated with or endorsed by the University of Calgary. All University of Calgary brand assets and imagery are used solely for conceptual mock-up purposes.


Scope Brand & Visual Identity Alignment, Concept proposal, Architectural design, Modelling & Rendering, All Graphics & Layout



Urban Calgary Students 
Association (Urban CSA) Rebrand, 2023

2023, Completed 

Led a full brand and visual-identity system redevelopment (2023) for UofC's student-led urban issues club, then applied it across multiple exhibitions and events (UrbaNights, 2025 & Urban Realm Exhibition at Spanic Arts Gallery, 2024); coordinating a consistent identity across multiple simultaneous initiatives.

 Scope Visual Identity, 
Campaign Marketing
Existing Logo
New Logo Mark & Identity System
Work In Progress

    Urban CSA Campaign Marketing


    CampaignsUrbaNights, 2025
    Urban Realm Exhibition, 2024
    UrbaNights, 2025
    (1 of 2)
    UrbaNights, 2025
    (2 of 2)
    Urban Realm Exhibition, 2024
    (1 of 3)
    Urban Realm Exhibition, 2024
    (2 of 3)
    Urban Realm Exhibition, 2024
    (3 of 3)