RNDSQR mddl: A Cumulative Overview
PLACE / RNDSQR mddl
TYPE / Visual Design & Brand Identity
YEAR / Dec 2023 - Feb 2025
In a fast-paced and multi-stakeholder environment, I regularly pivoted from RFP responses, communications, and the production of motion and graphic design materials for brand alignment across print and digital deliverables.
Coordinated with design teams in Montréal, Toronto, and Calgary for the delivery of company website and GIS tool.
As 1 of 5 permanent staff, I also played a core role in securing mddl's $15M CMHC Housing Supply Challenge win; 1 of only 4 national grand-prize recipients selected.
Disclaimer
All content Copyrighted 2024-2025 mddl. All rights reserved. Content has been sourced from publicly available materials online; some images have been omitted due to copyright restrictions.
Planning & Communications Strategist
Scope & Projects Involved
Day-To-Day
-
RFP Responses;
- Client-Facing Presentations;
- Internal systems improvement
Production
- Letterhead & Document Template Production;
- Print & Digital Content Creation;
- Social Media Content;
- Website Design, Development, & Coordination;
- mddl GIS UI/UX Design & Prototyping (2024);
Project-Based
-
mddl School Calgary (3), Kelowna(1);
- mddl Symposium for City of Calgary Planners;
- ATCO Modular;
Research & Award Submissions
- ATCO Modular Comparative Market Analysis (CMA);
- Canadian Urban Institute Publication;
- CMHC Housing Supply Challenge Midterm & Final Submission Packages;
- Award Submission Packages (MUDA, CIP, ULI);
- Telus StoryHive Winner (2024)
CMHC | Housing Supply Challenge Finalist, 2025
CIP-CAPE | Canadian Institute of Planners' Planning Award of Excellence Finalist, mddl Lot Identification Tool, 2025 [Badge Link]
MUDA | Mayor’s Urban Design Award Special Jury Mention, mddl Lot Identification Tool & mddl School, 2024
TELUS | Telus StoryHive Grant, “Building Middle: The Future of Neighbourhoods”, 2024
mddl School & Symposium
Scope: Produced marketing collateral across every format (brochures, proposal templates, case studies, event signage, and presentation decks) including ~50-page educational textbooks and ~250-page slide decks for the mddl School & Symposium, delivered to developers, architects, and City of Calgary planners.
Scope: Produced marketing collateral across every format (brochures, proposal templates, case studies, event signage, and presentation decks) including ~50-page educational textbooks and ~250-page slide decks for the mddl School & Symposium, delivered to developers, architects, and City of Calgary planners.
Video Editing - Thanakrit Gonggraikij
Filming - Indelible
Editing & Layout Graphics - Thanakrit Gonggraikij
Photography - Indelible
Content Creation & Copywriting - Thanakrit Gonggraikij
Website Design
& Content Management
Scope:
mddl GIS, Led UI/UX design for mddl GIS Calgary [Dec 2024 release].
mddl Website, Coordinated the full website redesign [2025].
& Content Management
Scope:
mddl GIS, Led UI/UX design for mddl GIS Calgary [Dec 2024 release].
mddl Website, Coordinated the full website redesign [2025].
Video & Motion
Scope:
Produced Video & Motion graphics for website contents, social media, and award submissions.
Scope:
Produced Video & Motion graphics for website contents, social media, and award submissions.
- CMHC Housing Supply Challenge Finalist Submission Video
- Telus StoryHive Grant Application ($10,000 Grant);
- Website Video Materials; etc.
Motion Graphics - Thanakrit Gonggraikij
Site Footage & Drone - Indelible
Motion Graphics - Thanakrit Gonggraikij
Video Editing - Thanakrit Gonggraikij
Filming - Indelible, Thanakrit Gonggraikij